What is the first thing that comes to mind when you think of brand messaging?
Hint: To really nail your brand messaging it’s so much more than just a tagline or company motto.
Solid brand messaging communicates feeling, energy, power, connection.
It opens up who you are and what you do, why you’re the best at it and how you serve, using specific words and phrases to set tones based on how you want to make people feel when they engage with your brand!
When your brand messaging is on point you create confidence and connection to your business in a way that the visuals (logo and colours) just can’t do.
This is how you call in your soul clients.
You want this in place BEFORE you get into your visuals and if you’re working with a designer to cultivate your visuals, a good designer will always start with the core messaging and purpose of your business.
Think of your visuals as support! The added beauty to drive your messaging home, and help make it extra memorable.
Here are 3 tips to nail your brand messaging:
- Infuse your personality – Start to take notice of fun and unique words that you tend to use in normal speech. Think about memorable phrases that you’re known for.
- What kind of language will you use – Do you want to be more inspirational, empowering, witty, funny. Think about how you want people to feel when they consume your content.
- Integrate your values – Consider what your brand stands for and what you want it to be known for.
Take all of these elements and infuse them throughout all of your copyright and content to create consistent and memorable messaging!
BONUS TIP: Craft 2-3 value and “I help” statements that easily articulate what you do, who you help, and why it’s important.
You can use these for intros, bios, and when your friends and family ask you what you do. The more you practice and hone them, the more confident you’ll get in natural conversation and sharing!
ATD Example – Hello! My name is Jaymie, I’m the business coach and owner of About The Dash where I help new entrepreneurs soulfully and strategically build aligned businesses so that they can create freedom and impact without the overwhelm.
Once you have a few statements you can pull out words and phrases and infuse them throughout all of your copy, content, headlines, and videos to create consistent and memorable messaging.
For additional tips and trainings make sure you’re following @_aboutthedash on IG where I host a weekly live show that digs deeper into business and brand building!
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